POU
Visual Identity
2022
→ Concept and Visual Identity designed for POU, a fashion brand based in the city of São Paulo, Brazil.
About the concept:
The monogram composed of the brand's letters combines straight and curved shapes, symbolizing the uniqueness, creativity, and strong personality of the brand. These characteristics are the key elements of Pou's visual identity and should be creatively and conceptually translated into all graphic materials produced for the brand.
The monogram composed of the brand's letters combines straight and curved shapes, symbolizing the uniqueness, creativity, and strong personality of the brand. These characteristics are the key elements of Pou's visual identity and should be creatively and conceptually translated into all graphic materials produced for the brand.
