LUIS NORONHA
Visual Identity
2023
→ Concept and Visual Identity designed for Luis Noronha, a Miami-based DJ.
About the concept:
The design of the visual identity of the brand "Luis Noronha" was crafted based on the concept of Kinetic Art, drawing inspiration from artists such as Victor Vasarely, Alexander Calder, Enzo Mari, Bruno Munari, Giorgio Soavi, among others. Moreover, a significant inspiration came from the narrative of the exhibition "Arte programmata. Arte cinetica. Opere moltiplicate. Opera aperta." that took place in May 1962 in Milan.
THE MAGNETIC EYE
The geometric symbol of a sphere packing in a cube was rotated and was transformed into an eye that generates many possibilities for visual interpretations through optical illusion.
SPHERE PACKING IN A CUBE
In geometry, sphere packing in a cube is a three-dimensional sphere packing problem with the objective of packing spheres inside a cube. It is the three-dimensional equivalent of the circle packing in a square problem in two dimensions.
The problem consists of determining the optimal packing of a given number of spheres inside the cube.
(ATMO)SPHERE PACKING IN A CUBE
The sphere in the logo carries the meaning of the atmosphere that is created within a space through the music.
ICONS and PATTERNS
POSTER DESIGN
