MOVO
Visual Identity
2022
→ Concept and Visual Identity designed for MOVO, a marketing and design studio based in the city of Curitiba, Paraná.
The design of the visual identity of the brand "Movo" were crafted based on the concept of Kinetic Art, drawing inspiration from artists such as Victor Vasarely, Alexander Calder, Enzo Mari, Bruno Munari, Giorgio Soavi, among others.
Moreover, a significant inspiration came from the narrative of the exhibition "Arte programmata. Arte cinetica. Opere moltiplicate. Opera aperta." that took place in May 1962 in Milan.
