STOL DESIGN
Visual Identity
2023
→ Concept and Visual Identity designed for Design, a product design store.
Koerich, founded in 2017, was better known for the products it marketed (Koerich - Herman Miller) than the brand itself. In the restructuring project, the creation of a new identity was proposed to make the brand independent of the product. The new positioning in the market will consolidate Koerich's name and open up opportunities for new architecture, design and decoration businesses.
The creation of an icon that represents the present and the future. In the shape of a symbol that connects space to people, we conceptualize the idea through the initial of the brand and an abstract chair in its symbol. The geometric shapes present in the icon are responsible for the comfort and sophistication concept without losing innovative professionalism.
